Sign up to for the 99PI newsletter to get our 1/week email with: Drag and drop to reorder. The way a city can be made legible to the people who dwell within it. Michael Bierut is a partner at Pentagram. He had been serving as a vice president of graphic design at Vignelli Associates. It looked like a logo for an insurance company. Where is my bank headquartered, and what makes it distinctive? So then we started doing these murals in all these different schools. In the 1960s, switching to the minimalist typeface Helvetica became an easy way to modernize logos. I’m probably in the minority, but I don’t hate the GAP’s rebranding and I understand why they reverted under pressure from consumers. Graphic design was not as popular in those times that it would be promoted to young adults. Logos are the ultimate kind of cosmetic distractor. It fell out of favor for a time but has made a comeback with companies like Diane von Furstenberg, which recently switched from a more complex and stylized shape to a typed-out name approach. But if I was really honest with myself I was just decorating a wall. Cozy up to a blog called McMansion Hell, for starters. How To: Michael Bierut Discusses His Creative Process. 30 Michael bierut Logos ranked in order of popularity and relevancy. When Bierut looked back at other Saks logos used over the years, however, he saw that many were variations on the same theme: script handwriting. How Michael Bierut Branded Celebration, Florida. You don’t do it all at once. It was winter and it was getting dark early. They can’t draw complex telecom company logos because they have curves and shapes and overlapping things and highlights and modeling and sparkles and things. In a way, even outrage is better than indifference — it shows people care. Whether you are a person or a non-profit, a small organisation or a giant corporation.” And then suddenly having won that loyalty and attention, then you just start messing with it. Listening about the pleasure of finding images in logos made me think, I have to take this moment to point out my favorite logo ever. It’s the logo for a fictional motorcycle company (think harley davidson) called Corley Motors. It's unprecedented and inconceivable to us. The video provides great insight into design, influence, logo design, connotations and more. It also seemed like you, Roman, also really enjoyed the interview. It doesn’t keep you clothed and warm the way fashion design does. That design caused an outcry when it appeared. And if you’ve got a great product, people will take the attributes of whatever it is you’re selling and say, “I love that brand.” That’s why a lot of times beloved brands that try to change actually run into the most outrage. Michael Bierut talks about his mentor Massimo Vignelli & Logo Design. Here’s where to find NADA art fair booths around LA, Quarantined health workers compound staffing shortages at California hospitals, David Lynch Theater Presents: Weather Report for December 3, 2020, David Lynch Theater Presents: Weather Report. Photo by Jake Chessum. He finally decided to study graphic designing at the University of Cincinnati’s College of Design, Architecture, Art and Planning. I’m just a humble graphic designer. In this case, the new logo was meant to reflect a rebirth of a beloved company, long associated with a simple rounded shaped an implied ‘K’. He also served as a senior critic at the Yale School of Art. Logos are somewhat exceptional elements in the realm of graphic design. Given time and (sometimes negative) space, logos can also reveal elements that surprise and delight, akin to the hidden objects on the backs of old Highlights magazine issues. So when sports teams change their logos, the fans often are the first ones who are outraged. Project Team: Michael Bierut, partner-in-charge and designer; Katie Barcelona and Aron Fay, designers. And the passions can run high when it’s something that you have a really strong personal loyalty to. Sehr sehenswerter Vortrag von Scott Galloway mit dem Titel »The Four Horsemen: Amazon/Apple/Facebook & Google – Who Wins/Loses« auf der DLD15. Wenn Michael Bierut Geschichten erzählt und damit seine Leidenschaft und Hingabe fürs Gestalten deutlich wird, wirkt dies authentisch und ebenso inspirierend wie die vorgestellten Logos, Fotos, Entwürfe und Skizzen. It's where your interests connect you with your people. Also be sure to subscribe to The Observatory, a podcast hosted by Michael Bierut and Jessica Helfand as well as its sibling show: Design Matters with Debbie Millman. Michael Bierut über die Kraft der Logos (via swissmiss) Amazon, Apple, Facebook, Google – ein Ausblick. I think that if you act with intelligence and integrity and consistency you’ll develop a brand. Michael Bierut’s ability to be objective and non-judgemental about good branding that gives people a visceral and negative reaction is really refreshing. This was the Robin Hood Foundation. Required fields are marked *, © 99% Invisible It’s the letters of the company, CM. This is my favorite episode of 99pi. And people who use it carelessly, people who scrawl it on a door or choose to tattoo it on their forehead, they’re manipulating the power of some lines to frighten people, to shock people, to cause distress. So much of this conversation transcends design and moves into the general creative process and how people respond to ideas that push folks out of their comfort zone. Your donations are vital to keeping us independent and strong! In Part 1 of this interview Michael Bierut talks about the process of writing his new book, How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world, in which he looks back on his life and career in a series of amusing and interesting How to’s. Last week, Los Angeles officials unveiled a logo to accompany their bid against Rome, Paris and Budapest to host the 2024 Summer Olympics. Hier geht es um seinen Film, der kurz und knapp erklärt, wie der renommierte Grafikdesigner und Partner im New Yorker Büro der internationalen Designfirma Pentagram die (Logo … I’m very clear with people about what I think it can do and what it can’t do. In contrast, even simple logos a child could draw appreciate in value over time as they become more and more associated with the organization they represent. The University of California system changed their logo and the outcry about that was so intense that they in fact rescinded the change and returned to the previous logo that was a traditional seal. Laaaaaanger Titel mit Erklärungsbedarf Wir … We can’t do it without you. Reaction swiftly followed. If there’s anyone who knows about designing logos – and indeed, why designing a logo is not designing an identity – it’s Pentagram partner Michael Bierut.